PORTFOLIO
Brands I had the pleasure of working alongside:
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Business & Product Launch
Successfully led the launch of two product lines: the PawLaze vet diode laser and the Photon dental diode laser. To drive the launches, I participated in key events like VET Toronto and ODA, worked closely with dealers across North America on digital marketing initiatives and media plans. I kept the excitement going through trainings, webinars, and effective use of CRM tools.
SOCIAL MEDIA MANAGEMENT
Managed social media profiles by creating aesthetic, brand-aligned grids that stand out. My work has helped boost engagement and expand reach across platforms. I’ve also run successful social media ad campaigns, driving results and increasing visibility for brands.
SOCIAL MEDIA ANALYTICS
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PAID MEDIA CREATIVES
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Photoshoots and Magazine Covers
Directed photoshoots for celebrities and influencers and overlooked the designing of covershoots making sure they stand out and reflect the vision.
Blogs
Each blog post is SEO-optimised, created with researched keywords, and user-focused content to help drive engagement and enhance visibility on search engines.
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CRM & Email Campaigns
Created visually appealing and impactful email campaigns, focusing on driving customer engagement and retention. By managing the CRM, I ensured personalized communication, segmented targeting, and effective lead nurturing to boost brand loyalty and conversions.
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Media Planning Case Study
Air Canada
A 12-week integrated media planning case study developed for Air Canada, focused on converting travel intent into bookings. The strategy defines a high-value Canadian traveller, maps the consumer journey, and builds a phased media approach across awareness, consideration, and conversion. The plan includes channel roles, budget allocation, flighting logic, and measurement/ optimization frameworks designed to demonstrate data-driven, media planning.
Academic Projects and Research
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Content Creation and Storytelling
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Digital Marketing Strategies
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Integrated Content Marketing
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Understanding Supply chain
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Digital Marketing and competitors
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Marketing Research